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Over the past year, several companies and thousands of freelancers have signed on to a project aimed at helping both groups broaden their horizons, with marketers getting access to global talent while creatives get to travel the world.
Wanderbrief is a creative network startup that lets writers, designers, videographers and photographers submit their portfolios to its website to apply for project gigs at agencies or brands. Instead of accepting money, they work in exchange for airfare, room and board.
Last year, copywriter Mark van der Heijden and former Havas Boondoggle strategy director Valentijn van Santvoort started Wanderbriefto give other creatives the same shot at adventure that van der Heijden enjoyed as The Backpacker Intern, a two-year journey where he traded work for free lodging around the globe....
Vanuatu anyone? More than 6,500 creatives have signed up, with brands like Porsche, Adobe and Heineken showing interest.