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As with many social media marketing practices, blog syndication is an effective tool but has the potential to result in certain disadvantages as well. The main aim should be based on finding a balance between the pros and cons and assess the potential positive impact of blog syndication on your overall blogging strategy.... 
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Are you looking to attract prospects, convert them to customers and keep them coming back?
Then social media and content marketing are a match made in heaven. The key to success is to make the connection between content marketing and social media.
Let’s look at the content needed to get your marketing to that lucrative intersection....
Jeff Domansky's insight:
Quality content will help you compete better as customers look to research online before they buy.
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Emma is a 11 year old girl who has created her own YouTube channel titled “The Emma Creative“. It started from a passion for making clay Chibi charms and producing online videos.
She has mastered the skills required for designing and filming video tutorials on how to make these figures.
Most nights she goes up to her room and instead of watching TV she produces her own tutorials on how to make Chibi charms that she ships around the world....
She doesn’t have a million views on her channel or even 100,000. She describes her YouTube channel as “I’m just a normal girl that has a passion for being creative”
Emma is a video blogger. The expression engineThis social media channel is her “expression engine” . This is how and where she expresses her passions. All around the world social media is allowing people to express themselves easily and in new and exciting ways which is supercharged by online sharing....
Jeff Domansky's insight:
Lots of blogging tips and ideas from Jeff Bullas.
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If you think about it, one of the fastest ways to truly establish thought leadership with a blog is to continuously create high-level content around a subject. Yet very few blogs do that, and the ones that offer high level content on a frequent basis typically have a very infrequent posting schedule.
Does that mean that most people are simply incapable of creating more advanced content? I say no, and offer two reasons why most bloggers aren’t creating more advanced content:
Jeff Domansky's insight:
Mack Collier suggests we can and should reach deeper into our blogging.
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If you’d like tocreate more video content,but you’re not sure where to start, the answer may be as close as your blog. Repurposing written content from your blog may be one of the quickest and easiest ways to produce video. After all, the idea is already there – all you have to do is alter the platform!
There are many compelling reasons to go from blog to vlog: First, you’re giving your followersanother way to consume your content. In our TV-driven society, many people would rather watch than read.
You can also argue that video content is more engaging, compelling and memorable than text alone. With video, you can bring your blog posts to life and make them more personal.
So if a picture is worth a thousand words, what’s a video worth? A minute of video is worth 1.8 million words, according to D. James McQuivey of Forrester Research. That’s a lot of written blog posts!
Now let’s turn some of those words into videos.Here are a few ways to get started:...
Jeff Domansky's insight:
Lou Burtone shares some really useful tips on converting your web blog into a video blog. Of particular note are several of the video tools he suggests.
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Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog.
Do you blog for your business?
Are you looking for exciting tips to streamline your blogging experience?
If so, keep reading.
We spoke with 21 top experts to find the hottest business blogging tips you need to know today.
Here they are…
[Excellent advice and a must-read for business bloggers ~ Jeff ]
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(Photo credit: C.P.Storm) You may have noticed that the SEO game has become a lot more difficult lately...
Mostly due to the recent algorithm updates like the Penguin and, like always, due to the ever-growing competition for valuable keywords.
However, some things remain unchanged. For instance, you still need to find a way to let Google know which keywords you’re targeting. The fact is that Google can figure this out on their own, kind of (through links, and social media interaction), but introducing some good on-page SEO can make things a lot quicker.
You have to be careful, though. Google now openly admits that they discourage all forms of active link building, and probably any other type of active SEO work as well.
So how to overcome this and not get in trouble?...
[Practical SEO tips for bloggers ~ Jeff]
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When it comes to blogs as social media fodder and content marketing gold, bloggers get it. Convincing them of the importance of blogging isn’t the issue.
Their biggest challenge is getting help in a variety of forms to continually publish fresh, engaging blog content.
Don’t worry — We’ve got you covered with blogging 411 info to help you efficiently leverage resources in seven of the areas where many bloggers typically need support....
[Heidi: shares of valuable list of 33 tips for bloggers ~ Jeff]
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While some bloggers can whip up a blog post in a matter of minutes (specifically under an hour), I’m not one of them. I need to consider a blog topic and let my thoughts marinate before I compose a post.
To maximize my blogging time, I assess how to leverage each blogging effort to develop the most content marketing efficiently.
To put a content marketing twist on John Donne, “No blog post is a content marketing island entire of itself.”
Based on my experience, here are fifteen ways to extend your blogging efforts to create additional content to meet your objectives and your target audience’s needs....
[Great actionable blogging & cotent marketing tips from Heidi Cohen - JD]
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Godin’s blog is successful because it’s weird. I’ll break down what Godin’s doing that’s so phenomenal, counterintuitive, and flat out unbelievable.
How do you know when you’ve made it big online?
Here’s one answer: when you search your first name on Google and you’re the top result.
It’s no surprise that the #1 result for “seth” is the Seth Godin’s marketing blog. The site receives about 600,000 visitors per month and consistently ranks near the top of Ad Age’s Power 150 (a daily ranking of marketing blogs)....
[Blogging by Seth - JD]
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![[INFOGRAPHIC] How To Plan Your Blog | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/7ouhYr1gHX7_jxKqFxz_tDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Blogs provide a publishing platform for businesses (including B2C, B2B, Not-For-Profits and Solopreneurs) and individuals to create content their readers seek, socialize it and make it findable.
To get your blog on track to succeed, here’s what’s needed for nine major elements of a blog plan....
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Discover how to amplify your content using the top visual social channels like Pinterest, YouTube, and Facebook. Give your content a viral shot in the arm with this super social slide deck.
Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm. Get ready to kick the tires and light the fires around your content strategy as we show you how to effectively utilize visual content like infographics, video, visual note-taking, memes, and even Instagrams into your marketing campaigns....
[Marketo delivers a superb presentation that's well worth reading by content producers, marketing and PR pros - JD]
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Blogging tools: Here are hot blogging tools used today by 22 social media pros.
Do you blog?
Looking for exciting new tools to simplify the blogging experience? If so, keep reading.
We decided to get the scoop on today’s hottest blogging tools.
We asked 22 pros to share their favorite new finds. Here they are…
[Awesome list. Enjoy! - JD]
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Represented by the Inc 500, the highest growth small businesses get content marketing as a means to expand their reach and increase profitable sales when compared to their larger, more established Fortune 500 counterparts.
These small business (SMB) organizations must be leaner and more effective at maximizing each aspect of their marketing mix to compete with larger, more complex firms. Content marketing helps them build trust by offering the type of promotion-free information their customers actively seek during the purchase process. The University of Massachusetts Dartmouth research, entitled "2012 Inc 500 Social Media Settles In" reveals that Inc 500 companies continue to blog at greater rates than their Fortune 500 peers. In 2012, 44% of the Inc 500 had a corporate blog, an increase of 7% from 2011. By contrast, 28% of the Fortune 500 had a blog in 2012. While this is an increase of 5% from 2011, the Fortune 500’s blogging rate still lags that of the Inc 500....
Jeff Domansky's insight:
Agile companies seem to "get" social media and the power of business blogging...
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With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog , in social media and forums. Inbound marketing includes Blogging, Social Media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. How Inbound Marketing can help you? A. It saves you up to 62% of your marketing budget
Jeff Domansky's insight:
Good overview of inbound marketing strategies including SEO, social media, blogging and content marketing.
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Writing a good blog post isn’t just about great content…
Writing truly engaging and exciting blog posts and marketing is an art for that involves storytelling, emotion, and creating an immersive experience for your readers.
How you structure your marketing techniques in terms of storytelling, and connecting with readers, can often leave more of an impact than the content itself (think about how a song or story touched you more because of the emotional impact than the details of the story itself).
In this post I want to share 3 tips you can use to enhance the appeal of any post you write, and make it incredibly engaging to your readers....
Jeff Domansky's insight:
Great storytelling and blogging tips...
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Blogging really is like jogging. You’ve got to do it regularly and spend more than 30 seconds at a time on it if you want to see any results. That being said, it’s easy to fall into a pattern of mediocrity or miss a few blog posts scheduled on your content calendar. Between eBooks, webinars, white papers, blog content and social media, an effective inbound marketing strategy is really centered around a high velocity of outstanding content. Enter repurposing. It’s not stealing if you own the words.
As a disclaimer before we get started, I’m absolutely not suggesting that anyone plagiarize. It’s a terrible and cruel idea to steal other bloggers’ hard work, and it can quickly get your company in pretty deep hot water legally. If you’re ever in doubt about whether you’ve plagiarized, you should consider checking out the free, online resoures from Purdue University’s Online Writing Lab and investing in some Copyscape credits. Here are some non-sketchy, non-spammy ways to repurpose words that you already own...
Jeff Domansky's insight:
These tips from Jasmine Henry are really valuable for bloggers, content marketers and marketing pros.
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Blogging has now become the standard for any business, be it a B2C or B2B company. It's one of the best ways to get your brand out there and connect with its customers as well as get in new business.
Despite different social media networks coming and going, one thing that always remains constant are blogs. The reasons are simple, they live on your own site, you control the content and they show up in search results. A good business blog is a place to communicate the latest news from your brand, drive business leads and to create content that gets shared far beyond your own blog.
[Expert B2B blogging advice from the folks at Simply Zesty ~ Jeff]
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List.ly: Learn how this tool can help you build collaborative lists, keep them up-to-date and publish them onto your website.
Most bloggers quickly discover that posts that contain lists are popular.
Unfortunately, list posts usually require a lot of work to write and are rarely updated after they’re published.
What if there was an easy way to create list posts and keep them up to date?
List.ly can help you do this. Plus List.ly offers you a welcome bit of social interaction....
[List.ly shows great potential for blogging, content and marketing. This extensive post covers it in detail. ~ Jeff]
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One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs, face is having enough fresh content to meet customer needs and feed social media.
When developing your editorial and social media calendars, plan ahead to incorporate ways to extend the utility of each piece of content. (BTW–here’s a Cliff Notes Version of an editorial calendar.)
Here are thirty insider tips you can use now to extend your content marketing....
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It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media objectives, strategies and tactics.
One of the required course assignments is to create a blog with eight posts due by the end of the semester. As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations . So, for all of my students (who I hope are reading this blog post) and for my communications friends, here are my five tips on how to “Listen” so you can create more compelling content for your community....
[Smart blogging tips from Deirdre Breakenridge - JD]
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Blogging for your company or client can prove difficult. How do you engage audiences around what might seem to be a dull topic? Look to these blogs for ideas.
[Lots of lessons from some of the best company blogs - JD ] Via Barb Lack
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Quality and value are the golden rules of content. Sales is the golden rule of business. Must the two be perpetually at odds?
Quality and value are the golden rules of content marketing. Sales, on the other hand, is the golden rule of business.
For some reason, the two seem to be perpetually at odds.
Beat people over the head with a sales message, and they’ll instantly run away. Ignore sales to focus on content only, and the business will implode.
Surely, a balance exists. But what exactly is it?...
[Three case studies show why great content is critical - JD]
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![Is Social Media the New Word of Mouth? [RESEARCH] | CMI | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/YywPvl5Mu4eHtZ1t4iA4bjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This year's Buyersphere report learned that buyers are crazy for content. And it sees social media as the word of mouth of the future.
This year’s Buyersphere Report, from Base One and B2B Marketing, takes all the guesswork out of what B2B decision makers really want by going directly to the source: the buyers themselves. In this year’s report, the survey compiles responses from 800 participants with the intent of uncovering what all marketers want to know: How do buyers find information that will help them identify the right suppliers for their business?
It’s no surprise that content tops the list. But what was most revealing in this year’s study was how much content is being absorbed, the channels through which the content is being consumed, and the consumption behaviors of the different generations of consumers.
While the assumption may be that social media is climbing to the top of preferred content consumption channels, think again. What we’ll uncover in this research is how social media usage has actually dipped this year, but why we don’t think it will be for long....
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To make sure your published content is always at its error-free best, keep this 13-point content marketing checklist on hand. And use it!
What content creator hasn’t hit “submit” without taking that extra couple of minutes to check over what is about to publish? While it’s understandable (particularly when you are under the gun with a looming deadline), luck often dictates that the one time you don’t stop to give your piece the once-over will be the time it contains a glaring error.
To make sure your published content is always at its error-free best, keep this 13-point checklist on hand at all times. (And for tips on how to promote your content after you publish, check out Brody Dorland’s 12 Things to Do After You Write Your Blog Post.)
[Heidi Cohen shares 13 valuable tips for content marketers, bloggers and PR pros -- JD]
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this post balances the pros and cons of syndicated blogging. Worth reading for serious individual and corporate bloggers.