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...Many people are realising that content curation can help them navigate today’s chaotic online world, which is overfilled with information. They need trusted sources, whom can make sense of all the noise. Business are also realising that it is a critical component to their content marketing strategies. The fact is, all major brands are now online and companies can now quickly build up thought leadership through Content Curation....
Guillaume Decugis: "We’re actually the opposite of content farming. Content farming was about producing cheaply low quality content to game Google through SEO tactics and algorithmic aggregation. This means you have 800 stories on “At what time does the SuperBall starts?” for instance. In other words, spam. Scoop.it users however don’t add to the noise but fulfill a very noble and important role: they help quality existing content be surfaced and distributed to the right audience. The Web used to be dominated by algorithms; it’s turning more and more humans thanks to social networks and human curators. And it’s a good thing."...
Too read later