Public Relations & Social Marketing Insight

As a fashion retailer that’s built its brand on aesthetics, Anthropologie is a company to watch on social media. With more than 250,000 followers on Instagram (not to mention 250,000 followers on Pinterest, 664,000 followers on Facebook, and 370,000 followers onTwitter), Anthropologie demonstrates by example how fashion retailers — and other brands —can generate strong communities online.

Here’s a look at what the brand is doing well, along with ways you can follow its example to leverage Instagram to meet your content marketing goals. ...