Public Relations & Social Marketing Insight

Customer Research: Learn how to conduct research on social media to find out more about your customers.

With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.

This information will help you answer their questions, solve their problems and define your social media and content strategies.

In this post, you’ll learn how to quickly conduct research on social media and put it into action.

[Practical tips you can use on the most popular social media platforms -JD]

Sales. It’s about as far away from PR as you can be, and still be in business. But maybe not for long.

PR pros should not develop campaigns to drive sales. PR should not use calls-to-action. PR should not be measured by leads. Most importantly, PR should not be measured by sales. That’s marketing....

[Of course Frank Strong is pulling your leg. Wake up PR, he warns - JD]