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More than ever before, venture capitalists are digging in. To stay competitive and top-of-mind, VC’s are no longer loaning their advice and their capital, but actual “core” services that portfolio companies need.
This shift isn’t necessarily new. For example, top VC firms like Kleiner Perkins and Greylock play a hands-on role in helping recruit talent. Recently, we’ve seen firms roll up their sleeves for another core competency: public relations....
[Leena Rao shares valuable strategic PR insight - JD]
