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With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use....
Social media has become an integral part of our daily lives; it’s where we turn to connect with family, friends and colleagues as well as to gather a variety of information. Businesses are using social media to build brands, connect with prospects, extend customer relationships, and to monitor the competition. Recent research by Ipsos Open Thinking Exchange provides new insights regarding the amount of time and how we spent it on social media. These findings are useful to guide your social media marketing....
With the proliferation of new platforms, expanded content needs and related marketing support, marketers can find social media overwhelming. The reality is that, done effectively, social media success can be achieved in an easy, straightforward manner. Instead of spending time and resources developing an elaborate plan, start small and build your social media engagement slowly. The beauty of taking this approach is that it keeps your social media on track to achieve your business objectives without abandoning your process as soon as other activities and projects take priority. 9 easy steps for social media success in 2013 The objective is block your social media activity into bite size chunks so you don’t feel swamped....
January is normally the time where we look back on the last twelve months and decide what we want to improve. Cue promises that we’ll go to the gym more often, quit smoking, learn a new skill or language and so on. However, not only is it difficult to keep up any new changes, but the chances of you reverting back to your old habits increases with every new promise you take on. Therefore, whether it’s for yourself or for your business, a clear plan of action is required if you want to make these changes a reality. It doesn’t matter how ambitious or modest your ambitions are, so long as they’re important to you, that’s what matters. While it can be difficult to get started, all big aims start with small steps so keep these in mind when you’re putting your plan together....
Social media continues to grow in importance. While over 90% of US businesses use social media, there are hurdles to maximizing its effectiveness. Here are ten common social media hurdles businesses need to conquer and tips to help you achieve this....
Tweet Tweet Growing a blog takes time. It takes consistent sharing of great content for months and months on end. Usually it takes most people about two years to get big. This means that your growth is slow and steady as your traffic coming to your site is slow and steady. While that strategy will work…it’s always nice to get a huge jump in traffic every once in awhile. Would you like to know how to do that? Then study and apply the following online marketing tactics.... [Neil Patel shares nine excellent social media traffic building tactics - JD]
With so many businesses on Twitter, we've rounded up the best brands that use the medium to its full potential, interacting with fans and making the e... Thanks to its snappy nature and its potential to reach users on the go, pretty much every business you can think of has a Twitter account. However, that doesn’t mean that all brands use it right, some are trying to find the right tone for the company, or figure out which approach to take. If you’re having problems or you’re looking for inspiration, here’s a roundup of the brands who use the medium to its fullest....
Statistically valid? Perhaps not, but it’s an impressive number of respondents and provides a solid indication of how things are shaping up. To that end, some of the outcomes are equally impressive. Several things jumped out at me... [Valuable insights from Frank Strong - JD]
Over the last couple of years I have developed checklists galore, but some of the most useful have been the most simple. One in particular I use when setting up a new blog or website. It steps me through the online conversations and interactions will take place. And while these checklists are great, usable and effective, they are nowhere near as pretty as the unbounce Noob Guide to Online Marketing....
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One of the big themes of my Top New Social Media Tools from 2011 was the maturation of social networks like Google+, Instagram, and Pinterest as well as the trend of automation to auto-creation. As popular social networks continue to mature, gone are the days in which we post something and hope that it “sticks” or becomes viral. We can now take calculated risks and posting and sharing has become more intelligent and efficient.
2012’s social media theme centers around metrics, analytics, and tools that are helping us create deeper connections with consumers. Content is the underlying current that many are trying to navigate more successfully using the below list as their support team...
Looking for the best social media tips and advice? Check out the winners of Social Media Examiner's Top 10 Social Media Blogs for 2013. Are you looking for some good blogs to read? Look no further! Our fourth-annual social media blog contestgenerated over 750 nominations. Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things). With that in mind, here are 10 blogs that need to be at the top of your reading list....
You must come to think of building a Total Online Presence as an intention and a continuous work in progress.... With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress....
With so many fantastic video campaigns released throughout the year, now is as good as any to take a look back at the campaigns and viral videos that made 2012 such a memorable year. From flash mobs to kamikaze cats, there's something for everyone... With the new year just hours away, it’s as good a time as any to reflect upon what has been a memorable year. With more than 72 hours of videos uploaded to YouTube every minute, it’s takes something truly special to stand out. Since the quality of videos has risen this year, the problem that emerged was that there were so many good examples, we could have easily made a list containing 150, which would have defeated the purpose. So in no particular order, here are our top fifty viral campaigns from the past year....
Many companies are still figuring out social media marketing. Businesses are starting to realize that Facebook and other social media channels can influence their target market to create massive traffic and sales. ...Today, if you can get your prospect to “like”, “comment”, and/or “share” your content on Facebook, you are indirectly marketing to their entire sphere of influence. One single “like” may potentially be seen by many friends on a person’s contact list.
It’s those secondary contacts that reflect how the audience has shifted dramatically and how the entire sales conversation is now different. It is the power of the amplification of conversations that start at “one to many” and then become exponential and move to “many to many”.
So how are big brands leveraging this power to their benefit?
Here are 10 ways that big brands are using Facebook to tap into this limitless potential....
[Jeff Bullas offers 10 colorful examples of brand success using Facebook - JD]
Many small business owners ask me for a plan before starting up on social media marketing. They wonder if I have a “cheat sheet” that I use. The answer is yes. I use a cheat sheet of sorts. This article describes what I do before I start any social media marketing presence with a client. Before you launch a social media program, consider your time and resources. Social media marketing is a hungry animal; it needs to be continually fed. It demands substantial time in planning and everyday engagement to gain traction and momentum. As a small business owner, time is a valuable resource and if you cannot take this on, you will likely have to hire someone (full or part time), or outsource this. Spending 10 minutes a day will likely not cut it, no matter what anybody tells you. Here’s a skeleton plan to prepare you to launch your social media presence.... [Eight useful social media planning tips - JD]
Social media is emerging from its adolescent phase and is rapidly maturing. Facebook , Twitter, Google+, YouTube and the fast emerging Pinterest have all been embraced by the top companies as they find ways to leverage their brands globally. ...Burson-Marsteller first launched a study in 2010 that looked closely at how companies were adapting to this new media. Here are their 2012 findings. In 2010 the Fortune 100 were participating on social media but not to the extent they are now. The social networks were used for broadcasting but there was limited engagement. In 2012 they are having constant conversations with their customers and followers and creating vast amounts of digital content.
What are the top 5 findings from their latest research?...
[Interesting social media research, trends for social marketers - JD]
With brands like Facebook, Linkedin, Twitter, Pinterest and others posting huge gains in users, it’s obvious that millions of people are finding ways to implement social media in their personal lives, yet good ways to use social media in the office environment are still “under construction” as so many website home pages say. Professionals who spend their time being productive in cubicles can jumpstart their ability to leverage Internet phenomenon like Facebook and others with these suggestions for using social media in the office....
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![5 Insights into Global Social Media in 2012 [Infographic] | Jeff Bullas | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/_0IfICVisPJzgnTPiLV2Sjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
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