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Internet marketing can feel overwhelming to many small to medium sized businesses (SMBs). Marty shares how SMBs can use personas and segments to win online.
Via Martin (Marty) Smith
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Rescooped by Jeff Domansky from Curation Revolution |
Scoop.it!
Via Martin (Marty) Smith
Jeff Domansky's insight:
Marty Smith offers valuable tips for content marketing, video and how to create personas and segment your market for success.
Wrote this piece after a Chiropractor asked great questions at our Free Internet Marketing Consulting session last Saturday (http://martinmartysmith.com/praise-for-free-internet-marketing-consulting-saturdays/ ).
How to form marketing messages and content for different groups was at the core of many of the small business (SMBs) questions last weekend.
This, our first Tip of the Week, post explains how to create personas and segments, the difference between a persona and segment and shares resources to help answer content marketing questions from SMBs.