Public Relations & Social Marketing Insight

Compete ran some numbers last month on the average income levels for each of the top 6 social networking sites in the US.

 

...LinkedIn of course has a larger percentage of high income wage earners than most social networks. But if the numbers below are correct, Google+ has an even more affluent user base than LinkedIn.

 

Google+ has the highest percentage of it’s user base from those making $100k and above. LinkedIn counts 27 percent of their social network from this same group....

So, when is the best time to post? And is it the same for every social network?

RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions:

1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates

The study also revealed a disconnect between the best times to post to each social network, which are as follows:

Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m....