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Most likely you are working to reduce your bounce rate and may have even performed some split testing to improve your conversion ratio. But do you know the deeply rich and valuable wealth of data available through Google analytics if you just have the necessary knowledge to tease it out?
Is the keyword you are spending money on SEO giving you the highest possible return? Perhaps you think your head term is bringing in a large portion of your revenue. Is that true? How are your long tail visitors performing? If you quantify the ROI for each, are you allocating your resources properly? Are there long tail keywords that are at the bottom of the funnel that have a greater ROI than your head terms? These, and other similar answers, await you in your Google Analytics account....
Are you new to search engine analytics or maybe you just need an SEO tune up? Marcela De Vivo's extensive primer is for you. it's one of the best overviews I've seen for some time. So dive in, learn, measure and get better social media results!