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Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal

Ralph Lauren Joins Speedo in Dropping Ryan Lochte After Rio Scandal | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - August 22, 2016 3:35 PM

Speedo and Ralph Lauren have ended relationships with U.S. Olympian Ryan Lochte, a decision that comes after the swimmer was accused of fabricating his tale of being robbed in Rio de Janeiro.


"Speedo USA today announces the decision to end its sponsorship of Ryan Lochte," the brand announced in a statement. "As part of this decision, Speedo USA will donate a $50,000 portion of Lochte's fee to Save the Children, a global charity partner of Speedo USA's parent company, for children in Brazil."


As for Ralph Lauren, the company said its endorsement agreement with Lochte "was specifically in support of the Rio 2016 Olympic Games and the company will not be renewing his contract." ...

Jeff Domansky's insight:

Speedo makes a classy move to drop sponsorship of Ryan Lochte and donate to a Brazilian children's charity. Ralph Lauren cut him loose as well. Why Airweave mattresses haven't done the same is hard to understand. UPDATE: Airwave also has dropped Locate.

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Here's Every Terrible Thing Jared Fogle Is Accused of Doing

Here's Every Terrible Thing Jared Fogle Is Accused of Doing | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - August 20, 2015 4:51 PM

To the public, Jared Fogle was a geekishly charming icon of personal dedication and accomplishment. But few knew the real Jared, a man frequently driven by his sexual obsession with underage girls.


Court documents filed by prosecutors Wednesday—and acknowledged as true by Fogle's attorney—detail years of sordid sexual activities by Fogle, who regularly spent time with prostitutes while traveling for work, in part as Subway's best-known pitchman.


Prosecutors say Fogle had an opportunity to do the right thing in 2011 when he learned his charitable foundation director was secretly filming children to create pornography. Instead, Fogle reportedly encouraged the exploitation, a decision that resulted in 11 other children being victimized, said Assistant U.S. Attorney Steven Debrota....

Jeff Domansky's insight:

This is a great testimony to the risks of celebrity spokespeople. A terrible nightmare for the children involved and a sponsorship crisis for Subway. 

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