Many companies large and small have attempted PR stunts and there are some great examples of successful events large and small that have worked out for the sponsoring company: think Red Bull’s Stratos Mission, with it’s daredevil leap from the edge of space, or Kentucky Fried Chicken’s giant logo in the Nevada desert, or even the granddaddy of them all, the Macy’s Thanksgiving Day Parade. These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Even though the old saw, “there is no bad PR” is still widely subscribed to, real damage can be done when an attempt at a PR stunt fails, in truth the damage done to a sponsoring company’s reputation can be immense (not to mention the expense). Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. #fail has never had better friends than these!....