Your new post is loading...
Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest -- sometimes even more so -- as they are about their duty to their organizations, according to a Baylor University researcher. A new study of 30 senior public relations professionals, most of whom had served as an "organizational conscience," showed the individuals viewed themselves as an "independent voice" in the organization and not "mired by its perspective or politics," said study author Marlene S. Neill, Ph.D., a lecturer in the department of journalism, public relations and new media in Baylor's College of Arts & Sciences....
This is an important study for PR professionals concerned about ethics. It highlights some of the big challenges for strategic PR people speaking up about ethical issues to senior management, clients or colleagues.