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Earlier in 2016, we did a study on brand marketing (studying over 16 million social media posts from 100,000 brands) and learned that Pinterest, in particular, holds a lot of potential for brands. This inspired us to dive even deeper into what’s happening on Pinterest.
We looked at over 1.5 million pins, all sent in 2016, to see what patterns we could find: when pins were sent, when people were pinning, and what words they were using.
I’m excited to share these findings with you and hope they can help you start, or enhance, an amazing Pinterest marketing strategy....
Pinterest marketing is a great way to make your brand stand out and drive traffic to your website. Here's what Buffer learned by studying over 1.5 million pins.