Your new post is loading...
Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?. What are we to think when the aggregators start getting aggregated?...
...It’s absolutely clear why companies are (over-)spending on mobile aggregator plays. Mobile is the greenest field around. We — news consumers — are flocking there. The speed of our migration is breathtaking. About a third of all traffic to news sites now comes from mobile, up from just 25 percent a year ago. Tablet usage, as early adopters are joined by legions of others, keeps growing, and smartphones (which just officially passed dumb phones) are markedly increasing news audience consumption worldwide. (The New York Times debuted a new mobile site yesterday, with the promise of more mobile movement to come.)
The common belief: Mobile traffic will exceed web traffic within two to three years. But mobile monetization still gives everyone fits. Match up the 33 percent usage number for news publishers against ad monetization that amounts to no more than 10 percent of their overall digital advertising; for most, it’s considerably less than that....
Recommended reading...and a fresh perspective of the challenges of monetizing content.