Your new post is loading...
Your new post is loading...
You built a website, but nobody’s visiting. It happens to the best of us. Just building a website isn’t enough. You need to get it listed with search engines and attract organic search traffic. Regarding traffic, more specifically, you need Google search traffic. Google accounts for nearly 78% of all organic search traffic according to Smart Insights....
Sometimes you do everything right, and it works like it should. Other times you do everything right, but nothing happens. But here’s the good news.If your rankings are stuck, there are things you can do to help them move up in the SERPs. It’s absolutely possible. Today, I’m going to show you exactly what to do to get your rankings up....
Imagine a world without search engines. It’s easy if you try. No more surprise Google updates. No more worrying about XML sitemaps, robots.txt, and content analysis and optimization. And perhaps most importantly, no more keyword research. That last one means you’re going to have to go old-school to figure out the language of your audience to reflect it back to them. It’s going to take a lot more work....
Every site starts off small. When I started out, I was terrified no one was ever going to visit my site. I resisted SEO because I thought it wouldn’t help. How wrong I was! Today, SEO plays an important role in my marketing, and it’s one of the first things I suggest to people. If you have a tiny website that no one visits, spend some time doing some SEO. You might be surprised at the result. It doesn’t have to be difficult or take a long time. Here’s how to do SEO on a site with no traffic....
Google Penguin, in its current form, is two years old. That’s right it’s been two years since the third version of Penguin came out. Google is now updating it again. The fourth version of the Penguin algorithm is set to make significant changes to the results that people get when they perform a Google search. Penguin 3.0 only hit 1% of websites, but this is set to be much bigger. The biggest change of all is Penguin is going to operate in real-time. The new signal will be part of the core search algorithm, which is a big surprise to a lot of businesses. But what is this update and how will it impact search?...
SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep. Additionally, Google often releases new technologies that offer alternative ways to rank. That makes the lives of SEOs even more complicated, as they have to overcome a learning curve to properly serve their clients. One day, it might be easier to become a doctor than an SEO — kidding! (But not really… ) Even now, though, there’s a lot of misinformation (and missing information) about what it takes to rank a page in organic search results. Here are nine things most people don’t understand about SEO....
SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery. The search landscape is always changing. This includes what people search for, how they search, and what syntax – or combination of words and phrases – they use to search for things. Efficient and resourceful keyword discovery, done on a regular basis, is key to a strong content strategy and rewarding SEO over the long term. So whether you’re in an SEO slump, or just trying to start SEO, use these 2 keyword discovery techniques to quickly identify promising terms....
Here is an infographic which includes 9 most important on-page SEO factors which are basic but equally important. Any webmaster and blogger should never ignore them and should always follow them sincerely....
We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn't just a matter of adding a new chapter to our SEO strategy, it's a matter of creating entire new playbooks. To this point, SEO has predominantly revolved around browser-based search engines. More precisely, it's been linked directly to Google. That's where all the search activity has been. That's where content consumption has historically started. Not anymore.
New universes of search are taking shape outside of the browser window. In many of them the rules for optimization have yet to be defined....
One such advance in Google’s algorithm was the Panda update in 2011. Moz describes it: Once (Google’s) computers could accurately predict what the humans would judge a low quality site, the algorithm was introduced across millions of sites spanning the Internet. The end result was a seismic shift that rearranged over 20% of all of Google’s search results.
In other words, SEO isn’t as much about title tags, H1s, and keywords as it is about how awesome your content is.
Let’s circle back around to the question. How do you make every piece of content SEO friendly?
The big answer: You make it user friendly....
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.
Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.
Some businesses might not need to take local SEO as seriously as others because they have global audiences that make purchases regardless of geographical location. However, enterprises with a physical storefront definitely need local SEO.,
While it is fair to say that everyday SEO techniques are enough to improve your organic search engine ranking, adding some local elements has a few additional benefits, including the all-important map pack.
But how do you go about implementing local SEO I hear you say? Never fear, as the most effective, successful and fruitful techniques are here...
|
When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these are important aspects of ranking well in search engines, but they aren’t the only ways you can optimize your web presence. If you want to rank better and get more traffic, you need to improve your off-page SEO, too. This guide will help you get started....
The craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year. Google endorses review kiosks and then outlaws them. They pop your dental practice into a carousel and then disband this whole display for your industry. You need to be schema-encoded, socially active, mobile-friendly, voice-ready… it’s a lot to take in. So let’s weigh anchor for a few minutes, in the midst of these never-ending eddies, to evaluate whether all of the developments of the past few years add up to a disjointed jumble of events or represent a genuine sea change in our industry. Let’s see which way the wind is really blowing in local search marketing....
Want more people to find and read your content? Then you need to be visible on search engines like Google. That’s why search engine optimization (SEO) is so important—because search engines remain the web’s dominant traffic driver. Even if you know little to nothing about SEO, Google has made two things clear: - It’s important that other websites link to yours. Since the beginning, links have helped Google figure out how to rank all the content that exists on the web. - You need to publish relevant content. If you want people to link to you, you need great content. And it needs to match the intent of the person searching for the things you sell or know lots about. But Google is evolving....
On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images. What's beautiful about good on-page SEO is that's what's good for users tend to also be really good for search engines. Before reading on, know that these aren’t magical tricks that will catapult your site to the first search positions. They’re good practices that will, in time, help your website rank high for a particular keyword, if the website is, indeed, relevant....
These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it -- gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic. But many of us aren't sure where to begin. And that, says HubSpot Senior Acquisition Manager Matt Barby, is due to the deluge of information available on SEO. "The problem is that most of it is either ill-informed or just factually incorrect," he explains. Luckily, because Barby's job has involved working with SEO and its experts over the past few years, he's built a go-to arsenal of resources on the topic -- which we're eager to share. If you're feeling overwhelmed by the amount of sites for learning SEO, fear not --- we've put together a list of some of the most comprehensive resources out there. Check them out below....
Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
But it can be a pretty tricky tactic to master with Google's copious algorithm updates.
How do you know what matters and what doesn't? What are today's blog SEO best practices, and what's considered "old-school"? How on earth can you keep it all straight?
We understand confusion is a common issue facing inbound marketers -- and we want to help. In this post, we'll cover how to optimize your blog posts for the keywords you care about, along with a few other optimization tactics you should keep in mind....
To help you identify what SEO optimizations your website is missing, I have found an infographic that could be your guide. It’s simply called “SEO Ranking Factors” and is created by Coalition Technologies. The infographic lists 200 of the top most important SEO ranking factors that you should have implemented on your site. The SEO ranking factors are divided into ten different categories, and you might have to do some additional research to identify what they mean and how to implement some of them. Doing so, however, will not be too hard. As you might know, SEO is the one most vital aspect of growing the traffic to your website. If you are not already monitoring the SEO scene (and the changes continuously rolled out), you should start now. The amount of traffic that you can have routed to your site by just implementing the right SEO ranking factors is incredible. Whatever you do, do not overlook this free way of increasing the traffic to your site. The SEO ranking factors range from simple additions like implementing size tags on your images to server privacy issues. However, even though you are not very skilled in the makings of a website, most of them are super simple to implement....
You’re checking the backlinks pointing to your site, as you do occasionally, when you see it: a huge spike in links. If your site has only a few hundred links, or even a few thousand, that’s when you need to be concerned.I have some good news for you (among the bad): If you do get attacked, it sucks. It will cost you weeks or months of lost revenue. However, you can almost always recover from negative attacks.Additionally, if you follow the four steps that I lay out in this post, you’ll be able to prevent negative SEO attacks from causing any real damage most of the time. ...
The majority of brands that researched and targeted long-tail search terms have experienced a leap in organic traffic and rankings, but that doesn’t mean you won’t experience challenges. Truth be told, if you want an immediate organic traffic boost, creating content around long-tail search phrases may not yield those results. But your focus should be on the long-term. That’s when your web pages start showing up in results, even for keywords you didn’t primarily target.
If you’re willing to play the long game, long-tail keywords can increase your organic traffic and convert better than head terms....
When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. Nevertheless, you can achieve great results and dramatically improve your website’s organic rankings by applying the best SEO practices.In this article, you’ll find 17 resources and tips that will help you boost your website to a whole new level....
If you’re a blogger today, you don’t have to be an optimization expert. But you can’t afford to ignore SEO.
What’s the point of creating content if no one will ever find it?
Search is the #1 traffic-driver to content sites, beating social media by more than 300%. Yet 75% of users never scroll past the first page.
Implementing basic SEO best practices isn’t rocket science. Check the following boxes, and you’ll be good to go.
|
SEO tips you can put into gear easily from Neil Patel.