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Think you know SEO? It’s all about keywords, content, and optimization, right?Not quite.Despite what you may think you know, search engine optimization has far less to do with content, coding, or site architecture than with psychology.The reason why people search for things in the first place is what matters. That’s especially true when it comes to effective SEO.I know, I know. You’ve been told time and time again to use specific keyword densities and to otherwise tweak the way in which words are arranged on the screen.What does psychology have to do with any of it?...
Neil Patel offers a quick primer on understanding the relationship between effective SEO and the psychology behind those who search for information online.