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There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
Jeff Domansky's insight:
Very useful post on SEO and content marketing. 
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While 'creating great content' is important, it's not enough. Promotion is critical to content marketing success. In this post, Paul May shows you how to improve your content promotion.
NEWSFLASH! Despite what you’ve read, your “epic content” isn’t going to magically go viral seconds after you click the publish button. There is no content marketing fairy. Like it or not, you’re going to have to work hard to promote your content. I mean really hard.
“Well, Hi Paul….Bad Start to the Day?” Why the rant? Well, Cyrus Shepard wrote a fantastic “blueprint for ranking” post recently on the Moz blog (one of the best posts of the year, IMO). I found myself nodding in agreement throughout it…until I got to the end and read this: “This blueprint contains 25 steps to rank your content, but only the last three address link building. Why so few? Because 90% of your effort should go into creating great content, and 10% into link building.”
In fairness to Cyrus, there’s more nuance to his thoughts than this quote conveys, but this fits into a theme that seems to be gaining momentum in some circles. I first saw Rand propose this at a Distilled conference I attended last year. The presentation was titled “F*** Link Building, Content Marketing FTW!”
I’m paraphrasing, but in this presentation he said something to the effect of: “I have this awesome link building tool…you should totally get it. Every time I use it, I get links from 400 unique domains. It’s called the publish button.”...
Jeff Domansky's insight:
Content counts but link building still supports strongly..
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Penguin 2.0 affected 2.3% of all English-US queries. Lest 2.3% sound to you like a smallish number, keep in mind that there are an estimated 5 billion Google searches per day. 2.3% of 5 billion is a lot....
It’s happened. With one blog post, the rollout of an algorithm, and a couple hours of processing, Penguin 2.0 has been unleashed. The Internet will never be the same. Matt Cutts published a brief post on the topic on May 22, 2013. Here are four key points that you should know about Penguin 2.0....
Jeff Domansky's insight:
Key things you need to know about Penguin 2.0: - affected 2.3% of all English searches - other language spam affected - new algorithm is a game changer - more changes coming.
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For many people, ranking in Google was a lot easier a few years ago. There were many SEO tricks that could get your site on the first page of Google quickly. These SEO tricks worked great until Google changed the rules, beginning with Panda in February 2011, and followed by Penguin in April 2012.
So, what works now, post-Panda and post-Penguin? This article will cover some of the popular old methods as well as what you need to know to succeed with your SEO initiative today....
Jeff Domansky's insight:
here are some fresh ideas and new thinking on SEO and what works now.
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SEO enthusiasts and online marketers alike are abuzz over the unveiling of Penguin 2.0, a new generation of algorithms that specifically target web spam. The previous Penguin update simply checked out a site’s home page, whereas this new generation takes a deeper look within the subpages and considers smaller details. This means that it’s getting harder to disguise spam, and fresh content is a must. So what’s changed? Penguin 2.0 essentially aims to locate sites that serve as an authoritative voice on a subject, thus providing these pages with a boost in the rankings. The new algorithms punish “black hat SEO” which refers to unethical or unsavory tactics that a site may use to try to boost its Google ranking. This may include buying links, scraping content from other webpages, or overloading the site with keywords and ads.How do I stay in favor with Google? This is pretty simple: if your site is creating regular, unique content that considers the reader, you will do well in Google’s index. It’s also important that this content has some substance to it, and is high quality. Quickly throwing an article or blog together doesn’t count; providing the reader with useful information does....
Jeff Domansky's insight:
Useful perspective on the SEO groundswell and shifting sands from Penguin 2.0 impact.
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Considering that the average b2b website gets about 40% of traffic from organic search, with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.
But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” (You can’t be too rich or too thin, but apparently you can be too optimized.)
So what’s a marketing manager, PR professional or SEO specialist to do? Keep up with SEO trends and changes. Optimize off-site content (for example, on YouTube and other social platforms). Use effective SEO tools and marketing metrics. Create link-worthy content. Use social signals to boost rankings. Learn how to do all of that and then some here in more than three dozen of the best SEO guides and tips from the past year....
Jeff Domansky's insight:
Tom Pick shares a valuable resource of SEO guides, tips and tactics. Great reference tool.
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Quick & Easy Keyword Placement Checklist
This SEO Guide is for the small business owner or SEO (search engine optimization) beginner that is in the initial stages of website creation or optimization. Search engine optimization is a great marketing tactic for any type of business, but many business owners or traditional marketers are apprehensive about optimizing their company’s website.
As a digital strategist who has been leading SEO campaigns for the last 7 years, I have heard a lot of excuses… “I just don’t understand” “I don’t have time” “It is too much work” “I tried for a little while, but didn’t see anything happen, so ….”
Don’t worry, I am not here to chastise, just provide you with a Quick and Easy Keyword Placement Checklist for your company’s website....
Jeff Domansky's insight:
Here are several really useful SEO and keyword tips you can use.
Raichel White's curator insight,
May 20, 2013 11:01 PM
This gives the average person an understanding of what SEO is about and what it involves. 
Dillon Thomas's curator insight,
May 23, 2013 7:42 AM
I LIKE THE EASY GUIDE FOR BEGINNER STUFF, IF YOU HAVE KNOWLEDGE OF SUCH THINGS. THIS BOARD WILL BORE YOU.. THIS PAGE IS FOR THE BUSY MODEL OR ACTOR GETTING THEIIR NAME OUT .. CAPITLIZING ON NEW MEDIA AND CREATING MULTIPLE ACCOUNTS ... FOR THE THE MODEL ON THE GO .. ALL ACCOUNTS NOW LINK TO EACHOTHER AND IT CAN BE A TANGLED MESS WAT YOU DO ON ONE AFFECTS ANOTHER . YOU POST AN ACTIIVTY UPDATE ON LINKED IT .. IT SENDS A TWITTER, FOR EXAMPLE.. YOU LIKE A VIDEO AND IT POSTS THAT TO TWITTER FACEBOOK AND GOOGLE PLUS .. SO KNOW YOUR ACCOUNT SETTINGS AND THEN USE A TOOL LIKE XEEME. COM WHICH PULLS FROM GOOGLE N ANYLTICS.. AND SUPPYLS REPORTS YOU WNAT TO HAVEA A COHESIVE NETWORK THAT OPTIMIZE, , DIMIINISHES RISK AND PROVIDE MAXIMUM EXPOSURE -- I DO BELIEVE AN AGENCY WOULD SEE THIS AS AN ASSET A TALENT BRINGS TO THE TABLE. --- A THRIVING SOCIAL NETWORK WITH FANBASE. .
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... The words we use can change how search engines find our content and whether or not they serve that content in their search results. When it comes to search engines, the placement of words in your blog posts can be just as powerful as the choice of the word itself.
Where to place words in your blog – a blog post glossary Understanding the different components of a good blog post is as important as your mechanic knowing the difference between a radiator and an engine block. When the correct terms are used, it’s easier to follow the checklist of must-haves in every post....
Jeff Domansky's insight:
Excellent SEO writing tips and checklist from Julia Rosien.
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Simply put, when you're optimizing a website for search engines, you're required to do content marketing.
Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)