Public Relations & Social Marketing Insight

If you are handling SEO, or website optimization on your own, ensure that you are making the most of the experience and take advantage of the numerous free tools available. These tools are all available at no charge and make it much easier to handle all aspects of website optimization, from choosing keywords to analyzing the competition and boosting your rank within the search engines. While there are literally hundreds of tools available at no cost, the following 5 are among the best that you will find....

The way we build links has changed quite a lot over the past decade, but links themselves are no less valuable.

Like me, you may remember the early days of online marketing, when generating backlinks to a website was as simple as requesting links from link farms and other sketchy sources. Google put a stop to that, so generating backlinks for a brand-new website is a bit trickier these days.

That doesn’t mean that it’s impossible, though. The sooner your site has a decent number of backlinks from authoritative, high-quality websites, the sooner its performance on the major search engines will improve.

Although this is largely a waiting game, there are things you can do right now to generatefirst-rate backlinks to your new site. Follow the advice here, and you can easily generate upwards of 100 authoritative andrelevant backlinks to your new site in just 30 days....

To get you started with conversion optimization, here’s a giant list of 101 valuable, actionable tips on conversion rate optimization, divvied up into five sections: color psychology (what colors convert best), copywriting tips (what words and writing techniques help you sell better), sales funnel & landing page streamlining (making the conversion from visitor to dollars in the bank simpler), split-testing (seeing what works), and a few miscellaneous general tips.

These tips go beyond the general “have a professional design” — these are actionable, specific steps you can take to improve your website conversions today. I highly recommend that you bookmark this page and refer back to it constantly...

To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising.

Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases.