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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Scoop.it!
This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts.
When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of your writing. Adding a few of these SEO tactics will boost your search engine results – getting you more successes in your social media marketing strategy. Here are 5 tactics to boost your blog SEO: Target your content Google Adwords Link to other sites Link to internal pages on your site Use alt text...
Jeff Domansky's insight:
By adding SEO tactics to your blogging strategy, your chances of success are increased. Really useful and practical tips. 
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Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content? Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer. Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system. For example, Google’s Hummingbird algorithm restructure from last year enables it to better understand the meaning behind search queries as well as the semantics behind content. So what should you focus on if you want to produce content that search engines will recognise as high quality? Here are five key factors that we have identified....
Jeff Domansky's insight:
If you're a blogger or social marketer, this is essential reading. These 5 tips will help you understand how Google ranks content and what you need to do to get better ranking for your content. 10/10
Gerard Downey's curator insight,
November 29, 2014 4:09 PM
#local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ www.dgdmarketing.com/blog/ 
Marilyn Moran's curator insight,
December 1, 2014 8:16 PM
Good points and tips here on producing quality content that will make the search engines happy.
Scoop.it!
Even though social media is often in the spotlight, business blogging is still vital to your marketing success. Original, high-impact content still needs to be the lure for your audience....
There are a number of ways to ramp up the reach and exposure of your content, including syndicating it on websites like Social Media Today and Business 2 Community and sharing it on the big four social networks—Facebook, Twitter, Google+ and LinkedIn. Posting your content to popular social bookmarking sites, such as Digg, StumbleUpon and Del.icio.us, can be another source of increased exposure.
While taking these steps to promote your content will no doubt be beneficial, it is critical to address the issue at the core—ensuring that you produce the kind of content that compels a great deal of social content curation. If you can create highly shareable content, others will promote it for you. Publish relevant, information-rich and share-worthy content, and your search rankings will inevitably improve, as Google is increasingly informing their algorithms with social signals, such as +1s.
13 Google-Friendly Content Guidelines To achieve maximum impact with your company blog, create content according to Google best practices....
Jeff Domansky's insight:
Google has clearly indicated the importance of quality content. Smart business bloggers will incorporate some of these 13 Google-friendly guidelines.
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SEO