Public Relations & Social Marketing Insight

I’ve been building SEO-driven, Adsense/Affiliate monetized sites for 4 years now. I’ve been through every Panda update and Penguin update. I've survived a lot of them, but I've been absolutely crushed by some of them as well. If getting crushed is how you learn, then I've learned a lot.

I started out building hundreds of microniche sites with content as cheap as $3/500 word article, to creating sites that received thousands of FB, Twitter, Reddit, and Stumble upon shares - even though my goal was solely to drive organic search traffic.

One article got over 100,000 likes on Facebook and millions of visitors. It cost me $30 to outsource and I made no effort to optimize it for social.

I don’t claim to be a content creation expert, but I’ve picked up a thing or two over the years, and this is the guide to SEO content creation I wish I had when I started....

Search Engine Optimization is a vital part of creating and setting up a website these days. It ensures that your website gets more traffic and more importantly, receives relevant traffic. The common perception that prevailed was that any traffic is good traffic, however with the passage of time, this misconception has been put aside. If you have 1,000 visitors on your site daily, but only 10 are interested in buying your product, this is quite a waste of your hard work. Conversely, if you use the correct strategy to drive traffic to your website and are able to attract 100 visitors to your site out of which half are ready to purchase your product, you have struck gold.

One vital tool that can be used to drive relevant traffic to your website is social media. We all know that having a web presence is important. There is simply no better way to create a positive footprint on the internet than social media. It humanizes companies and makes them more accessible and approachable....