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Curated by Jeff Domansky
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5 Modern Content Marketing Best Practices for Getting Found

5 Modern Content Marketing Best Practices for Getting Found | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - May 4, 2017 11:48 PM

You have a content calendar. You have a blog. You have a social media strategy. All you’re missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you’ve created to promote your brand and your services to the big wide world.

When it comes to content marketing, it’s imperative to stay current with SEO best practices to ensure that your content has the best shot of appearing high on search engine results pages. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how helpful your content is at answering the question asked in a search.

How should you incorporate the best SEO practices so your content drives users to your site, and ultimately into those precious conversions you’re after? Here’s a best-practice guide to incorporating today’s SEO principles into your content marketing....

Jeff Domansky's insight:

CMI shares SEO best practices for content marketing results.

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donhornsby's curator insight, May 5, 2017 9:20 AM
Content marketing, of course, is the practice of creating organic content and publishing it on your own site or other online channels to attract users who eventually convert on your site (becoming subscribers or taking some desired action). When you optimize for search, you’re really getting at the practice of making sure your content can be found by search engines, prioritized in results pages, and acted upon by the type of user most likely to convert once on your company’s website.
 
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Go for the Big Win with Your Social Media Marketing Strategy

Go for the Big Win with Your Social Media Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From www.searchengineguide.com - February 1, 2015 2:29 PM

There are literally hundreds of social networks to choose from. We all know the big players: Twitter, Facebook, LinkedIn, Pinterest, Instagram, Google+, Snapchat... oh, well, that list can go on for awhile, too. How can anyone actively engage in all of the social networks, even just sticking to the main players? The truth is, you can't. 

 Every business has to determine which social networks are most valuable to them. Where is your target audience engaging? Which network is most friendly to your type of business? Which offers you the best reach? Not all social networks are equal, and a network that does great for one business might be a bust for another. 

I usually tell businesses that are just starting out in social media to choose one network at a time. Build that up sufficiently before jumping into another network. By focusing on one network initially, your efforts will be far more effective (we only have so many hours in the day!) and you'll more quickly be able to determine if your efforts there are producing fruit....

Jeff Domansky's insight:

Stoney deGeyter says you can win at social media -- with a strategy.

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Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - February 20, 2015 11:47 PM
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.
Jeff Domansky's insight:

Very useful post on SEO and content marketing.

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Dean Ryan G. Martin's curator insight, February 21, 2015 12:10 AM

Simply put, when you're optimizing a website for search engines, you're required to do content marketing. 
Union des OT en Libournais's curator insight, February 27, 2015 5:32 AM

Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)
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