So how exactly do you harness audience's ever-decreasing attention span? By giving them an active role in their content consumption process by publishing stories with interactive elements. Such tools can increase engagement, on-site dwell time, and social share rates.
ProjectHubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Each industry poses its own obstacles and unique characteristics, but share one common denominator: Interactive content works for all topics and audiences.
Let’s take a look at a few examples from the ebook....
Engaging content encourages readers to spend more time on your site. Learn how other brands do it with more than 40 interactive content examples. Recommended reading! 9/10