Public Relations & Social Marketing Insight

Have you implemented Twitter Cards on your site yet?  If you haven’t, you really need to read this article!

Implementing Twitter cards is now essential.

You’ll have heard a lot about search engine optimization, where you optimize your content for Google.  Social media optimization is the optimization of your content for social media platforms, and it’s becoming increasingly important.

What you do is provide additional information to social media platforms to tell them about your content. For example, you might want to tell them you have a good image and give them the dimensions so they can use this image on any posts that are shared....