Public Relations & Social Marketing Insight

Are you debating whether your small business should invest time on Twitter?

Do you wonder how Twitter can help your business?

By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.

In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition....

Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?).

For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??

Yep, there’s SO MUCH you can do to leverage the power of Twitter for your business.

So where do you begin?

Right here! Below are 9 Twitter tricks that you’ve probably never heard of. Start using them asap!

A search on Google will now display relevant tweets from Twitter in addition to its other results, a move aimed at adding a real-time element to Google.

For businesses, though, it’s an opportunity to get content to show up organically in the search results, which can increase traffic from people who are SEARCHING for a solution to a problem your business solves.

Pretty cool, right?

There are a few simple things you can do to optimize your tweets and increase your chances of showing up in search (not to mention Twitter search) and have Twitter and Google working for you.

In this post, I'll show you how you can use SocialBro to segment your Twitter audience. You can use this data to find the people you should be connecting with.

You'll be able to create targeted audience segments for your specific Twitter goals.

In doing this, you'll create your own perfect Twitter marketing strategy. And you'll have people chomping at the bit to read your tweets.

Adding social sharing buttons can increase the amount your content is shared immediately by 700%.

But here’s an even bigger problem. Of the sites I see with sharing buttons, less than half of them have properly optimized their tweet button, which could be killing a lot of social shares. This is happening even with the content sites of Fortune 500 companies.

Here are the four key elements of an optimized tweet button and an explanation of why it is important....

There are two camps when it comes to social media scheduling.

The first one says you shouldn’t ever schedule.

Twitter is real time and you should be, too!

The second camp says that you should schedule because everyone is not on Twitter 24 hours a day.  If you want your posts to be seen, you need to share on Twitter even when you’re not there....