Public Relations & Social Marketing Insight

Columnist Chris Kerns takes a deep dive into the profile descriptions for millions of Twitter users to bring you insight into why you need to look beyond just tweets to target your audience.

Social media is as much about sharing information as expressing a certain kind of image to the rest of the world. Being able to choose the moments we want to share (and leave out the ones we’d rather not) gives users the ability to curate a public perception — a mix of who we really are and who we want to be.

But these self-identifying labels are not just in messages; they’re also in our profile descriptions. Some people choose to list their job, others an allegiance to a favorite sports team. By looking at profile descriptions for millions of Twitter users, we can see some interesting patterns emerge about how groups of people describe themselves....

We analyzed Twitter conversations around the #ContentMarketing hashtag to surface the most influential individuals and brands driving the conversation.

Download to see the full analysis and discover who ranks among the top 200 most influential individuals and brands.