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Scoop.it!
They add a few lines of HTML metadata to blog posts and other thought leadership content and enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates.
Jeff Domansky's insight:
Excellent overview of how to create and utilize Twitter cards for content marketing effectiveness. 
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To actually grow your business with Twitter, it's not enough to merely tweet for the sake of tweeting -- you've also got to measure your efforts, and analyze them to see your performance. While the latter may not seem like the fun part, it's actually where all the magic happens. By figuring out what's working (and what isn't), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road. This post is all about what that magic can tell you. Below are five takeaways I've found from analyzing HubSpot's Twitter account. Try out some of these strategies on your company’s Twitter account, and run your own analyses to see if they work for you, too....
Jeff Domansky's insight:
Learn what data says you should (and shouldn't) tweet if you want to grow your business on Twitter.
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There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet nothings. Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze. The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands is a very sharp marketing tool....
Jeff Domansky's insight:
Twitter tips for your business you can put to use immediately.
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...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!
Jeff Domansky's insight:
Guy Kawasaki shares his social media strategy and it's one worth considering: "Following me on social media means that you are drinking from a fire hose. I subscribe to the “more is more” philosophy of social-media—meaning that I share approximately ten to fifty posts everyday to provide a constant flow of information, analysis, education, and assistance to my followers."
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In May, the BBC’s flagship Twitter news account, @BBCBreaking, passed the 10m follower mark. What better way to celebrate the feat than to break records by passing the 3m monthly tweets barrier for the first time? There was gradual growth for most top publishers across the board. As predicted last month, The New York Times became the first publisher to join the BBC with over 2m monthly tweets of new content. Coupled with the BBC’s new record, could this mean that publishers at the top of the table are starting to pull away from the others, à la BuzzFeed and the Huffington Post on Facebook? After the end of their enormously popular ‘People of the Year’ posts in April,Time dropped well back down the charts. Sports site Bleacher Report entered the top ten, while the LA Times also had a good month, climbing from 421,000 tweets to 582,000....
Jeff Domansky's insight:
Steady growth for many publishers on Twitter, with the New York Times becoming the second site globally to break the 2m monthly tweets mark
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Interesting way to enhance Twitter