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Scoop.it!
Don’t beat yourself up. Twitter is massively under-utilized — and under-understood (is that a word?). 
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Scoop.it!
To actually grow your business with Twitter, it's not enough to merely tweet for the sake of tweeting -- you've also got to measure your efforts, and analyze them to see your performance. While the latter may not seem like the fun part, it's actually where all the magic happens. By figuring out what's working (and what isn't), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road. This post is all about what that magic can tell you. Below are five takeaways I've found from analyzing HubSpot's Twitter account. Try out some of these strategies on your company’s Twitter account, and run your own analyses to see if they work for you, too....
Jeff Domansky's insight:
Learn what data says you should (and shouldn't) tweet if you want to grow your business on Twitter.
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Scoop.it!
...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!
Jeff Domansky's insight:
Guy Kawasaki shares his social media strategy and it's one worth considering: "Following me on social media means that you are drinking from a fire hose. I subscribe to the “more is more” philosophy of social-media—meaning that I share approximately ten to fifty posts everyday to provide a constant flow of information, analysis, education, and assistance to my followers."
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Really smart tips to get the most from Twitter. Recommended reading for newbies from Post Planner.