Your new post is loading...
...One of the more interesting examples of those five, I thought, was Walmart. They had SEVEN Walmart-based Twitter accounts, by my count. Wow! I have a few clients who have a tough time managing one–and here Walmart has seven. But then again, it is Walmart.
So, needless to say I was intrigued. Serendipitiously, Chad Mitchell, senior director-digital communications, sent me a short note thanking me for the initial post. One thing led to another and next thing I knew I was sending him a list of questions to answer about how and why Walmart manages its comprehensive Twitter presence. Want to see how the PR team of a Fortune 10 brand manages Twitter? Take a look....
Arik Hanson looks at how Walmart managers its seven Twitter accounts.