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They add a few lines of HTML metadata to blog posts and other thought leadership content and enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates.
Jeff Domansky's insight:
Excellent overview of how to create and utilize Twitter cards for content marketing effectiveness. 
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To actually grow your business with Twitter, it's not enough to merely tweet for the sake of tweeting -- you've also got to measure your efforts, and analyze them to see your performance. While the latter may not seem like the fun part, it's actually where all the magic happens. By figuring out what's working (and what isn't), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road. This post is all about what that magic can tell you. Below are five takeaways I've found from analyzing HubSpot's Twitter account. Try out some of these strategies on your company’s Twitter account, and run your own analyses to see if they work for you, too....
Jeff Domansky's insight:
Learn what data says you should (and shouldn't) tweet if you want to grow your business on Twitter.
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There are many bloggers and brands that just leap onto Twitter, setup an account and start tweeting. This random approach is fine if you are a person that is doing tweeting for fun and you want to share your rambling rantings to any Joe that wants to leap into your stream and share sweet nothings. Don’t be blinded by the shiny new Twitter tool, it needs to be used wisely and if you put in place a planned strategy it will deliver results that will delight and amaze. The principles of a coherent marketing strategy should not be discarded because social media mania has turned your brain to mush. Twitter in the right hands is a very sharp marketing tool....
Jeff Domansky's insight:
Twitter tips for your business you can put to use immediately.
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Looking for something to tweet? These resources should help keep your Twitter stream hoppin. ... When it comes to Twitter, it matters less where the content you share comes from, and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is why content curation -- not just creation from scratch -- can be such an important component of your inbound marketing strategy. So, here are eight places you can regularly consult to find content to delight your existing followers and attract new ones...
Jeff Domansky's insight:
Useful Twitter tips and eight great resources for content marketers.
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...I admire NPR because it is an ever-flowing source of great content. Its content is so good that it can run a pledge-drive every few months. This promotion is heinous because it interrupts programming to do the most pedestrian of things: ask for money. And yet we tolerate, if not participate in, the pledge drives!
Jeff Domansky's insight:
Guy Kawasaki shares his social media strategy and it's one worth considering: "Following me on social media means that you are drinking from a fire hose. I subscribe to the “more is more” philosophy of social-media—meaning that I share approximately ten to fifty posts everyday to provide a constant flow of information, analysis, education, and assistance to my followers."
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In May, the BBC’s flagship Twitter news account, @BBCBreaking, passed the 10m follower mark. What better way to celebrate the feat than to break records by passing the 3m monthly tweets barrier for the first time? There was gradual growth for most top publishers across the board. As predicted last month, The New York Times became the first publisher to join the BBC with over 2m monthly tweets of new content. Coupled with the BBC’s new record, could this mean that publishers at the top of the table are starting to pull away from the others, à la BuzzFeed and the Huffington Post on Facebook? After the end of their enormously popular ‘People of the Year’ posts in April,Time dropped well back down the charts. Sports site Bleacher Report entered the top ten, while the LA Times also had a good month, climbing from 421,000 tweets to 582,000....
Jeff Domansky's insight:
Steady growth for many publishers on Twitter, with the New York Times becoming the second site globally to break the 2m monthly tweets mark
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Alternatives – the No.1 award-winning marketing talent business in Ireland-specialising in marketing recruitment, consulting, training, outsourcing and digital. For content to add value it has to be a subject that a brand can be connected to legitimately Departing Jaguar Land Rover global marketing communications director Patrick Jubb says: “For content to truly add value to a brand it has to have real meaning to that brand – be a subject the brand can be connected to legitimately and with integrity. Creating consumer engagement without meaningful brand connection is a missed opportunity.” In keeping with its brand, Jaguar Land Rover has sought to form such a connection in its content by building it around themes of adventure. In December 2013, for example, it organised a challenge to drive a Range Rover across the Empty Quarter, a stretch of inhospitable desert on the Arabian Peninsula – an activity it accompanied with content produced by digital agency Ogilvy One....
Jeff Domansky's insight:
It starts with storytelling, relevance and no blatant marketing. That's what makes great content.
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We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format. The tricky thing I’ve come across is that since the Web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. Looking at the latest social media stats seems to only confirm that. So my suggestion would be to use this guide as just that--a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case....
Jeff Domansky's insight:
When is the best time to tweet on Twitter post on Facebook and email newsletters to reach the most people? This Fast Company article presents a motherlode of research to help you figure out the best timing for your social media posts and e-mail. What was most useful was it offered a variety of approaches as a starting point to test drive and see what works for you.
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Interesting way to enhance Twitter