How to Write a Headline People Will Want to Click | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - July 25, 2015 3:14 AM

Your headline will determine the success of your article.This is something that Vincent Musetto, a former editor of the New York Post who passed away in June, knew to be true -- even when newspapers were only products of paper and ink. He was a master at structuring sentences and organizing words into wacky, surprising, and memorable ways. 


Consider his most famous headline: Headless Body in Topless Bar


Or his personal favorite from his work: Granny Executed in Her Pink Pajamas


I wouldn't hesitate to click. According to a study from Upworthy -- a site with a polarizing headline formula -- traffic to an article can vary by 500% based on the headline. ...