Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
YouTube. 
No comment yet.
Sign up to comment
Scoop.it!
Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety . There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube. In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it. Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche....
Jeff Domansky's insight:
This is an excellent blueprint to content marketing on YouTube. Great tips and tactics especially if you're just starting to explore video marketing.
|
Scoop.it!
It all started when some YouTubers posted a 'Lick Race' Challenge video in June. These videos consisted of them trying to lick the middle part of Oreos as quickly as they could. Quite a light-hearted and fun video to make. However, no one realized this video had actually been paid for by Mondelez UK, who own Oreos. It was only after BBC Newsround launched an investigation that they realised these Vloggers had been paid to say good things about Oreos, not having made it clear in the title and description of their video. The BBC journalist complained to the Advertisement Standards Authority (ASA) and they listened. While some of the videos do 'thank Oreos for making this video possible' or state in the description that it is an 'advertisement', the ASA did not think they they had made it clear enough, and suggested the famous YouTubers were misleading their audience....
Jeff Domansky's insight:
Important UK development for YouTube marketing programs to note. Stay tuned in the US and elsewhere.
|
Neil Patel offers playbook to help you make an impact on YouTube.