Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There

Client Feedback on Famous Novels Reminds Ad People There's Other Writing Out There | Public Relations & Social Marketing Insight | Scoop.it
A number of famous novelists spent time in ad jobs—among them, F. Scott Fitzgerald (who worked at Barron Collier in New York, where he wrote the line, "We keep you clean in Muscatine"), Joseph Heller (once a copywriter for Merrill Anderson in New York) and Salman Rushdie (who logged seven years at Ogilvy London, after failing an interview test at J. Walter Thompson that supposedly included making up a jingle about seatbelts).


Those three authors are the subject of these amusing ads—showing client feedback on their famous novels—to promote a British fiction contest for advertising writers. "Write for yourself. Not for a client," say the ads.


Entries are closed for the 2015 Winston Fletcher Fiction Prize, unfortunately, but it is an annual thing. (You have to work in advertising, marketing or a related business to enter.) Check out the full ads below....

Jeff Domansky's insight:

A copywriter is a writer is an author. Or not. At least according to fickle clients in these entertaining British ads.

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One Helluva Seductive One-Word Headline | Copybot

One Helluva Seductive One-Word Headline | Copybot | Public Relations & Social Marketing Insight | Scoop.it
Work in the copywriting field long enough and you get a knack for picking up on what works. Take the headline, for example.

 

EDITOR'S NOTE: I'm republishing this post to bring attention to the success of Barack Obama's most successful subject line during the 2012 election campaign. That subject line was "Hey." We might be tempted to imitate that success. The bottom half of this post explains why that won't work for you. And Brian Clark expands.

 

Work in the copywriting field long enough and you get a knack for picking up on what works. Actually measure what you write and you get to be dead on.

 

Take the headline, for example....

 

[Can you guess the most seductive one-word headline ever? ~ Jeff]

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