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Scoop.it!
Press releases will continue to be the workhorse of public relations, even after social media has allowed businesses to engage directly with customers. Here are 10 mistakes to avoid when pitching one. 
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Scoop.it!
I cover technology for CNN.com and elsewhere, so I get a lot of pitch e-mails from PR folks. Some of these are very useful and well targeted. Most are rather “meh.”
…And a few are utterly stupid.
Here’s one such e-mail I received today, in its entirety. Name of the PR person, PR firm, and client are removed to protect the guilty...
[Yep. Stupid alright! JD]
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Scoop.it!
There might actually be news here, but this transcendentally offal news release won’t tell you what it might be. Lack of organization, absence of clarity, nauseous, self-congratulatory, “look how great I am” tone makes this wordy train wreck fail the “who gives a *bleep*?” test. Can this new venture afford a professional writer?...
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