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Scoop.it!
Press releases will continue to be the workhorse of public relations, even after social media has allowed businesses to engage directly with customers. Here are 10 mistakes to avoid when pitching one. 
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Scoop.it!
The quest for more effective news releases continues. You wouldn’t know it by looking at this collection of 18 of the worst press release dogs.
The headlines alone will make you shudder. As you’ll see, the only plausible excuse for these news release fails is “the dog ate my real press release.”
But first, let’s look at some interesting press release trends....
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Scoop.it!
There might actually be news here, but this transcendentally offal news release won’t tell you what it might be. Lack of organization, absence of clarity, nauseous, self-congratulatory, “look how great I am” tone makes this wordy train wreck fail the “who gives a *bleep*?” test. Can this new venture afford a professional writer?...
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