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It’s tempting to simply outsource the blog to an agency and call it a day. However, before you go that direction, consider the potent effects quality blogs have on the top line; according to Hubspot’s State of Inbound 2014 report, marketers that have prioritized blogging in the marketing mix generate an ROI 13 times greater than those who don’t.
Why? Because blogs with authentic and useful voices drive qualified leads, closely pacing email marketing as a lead gen tactic according to the same Hubspot study....
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