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The fact is, guest-blogging is, and remains, one of the best ways to boost online exposure and reach a wider audience. In fact, I’d argue that it’s an almost essential practice for many brands in reaching to their target audience, at least in the early stages of establishing their online presence, as you can get your content in front of the right people where they’re already at.
Done right, targeted guest-blogging is one of the best, most intelligent ways to boost brand awareness and individual or brand profile. So with that, here are some ways that you can utilize social media audience data to target, track and create the most resonant guest-blog content for your unique audience....
Andrew Hutchison looks at the guest blogging landscape and finds best practices that can lead to a big social marketing payoff.