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How to Measure the PR Value of a Blog or a blogger. 7 steps and 7 metrics to examine.
We were asked an interesting question recently about placements on blogs and their impact:
“How do you measure the PR value of a blog?”
Most of the time, PR firms and practitioners measure an outlet’s capabilities on behalf of a client in terms of audience, in terms of the number of eyeballs that you’re in front of. That’s not irrelevant: a blog that has 0 readers will deliver 0 new audience members to you, and thus having some audience members is a good place to start. Let’s look more carefully at how you might measure a blog’s potential impact on your PR program through the lens of how SHIFT measures PR.Recall that we measure PR in 7 broad categories or buckets......
How does your blogging measure up? Seven steps and blog metrics that matter.