Visual storytelling is simply the way most brands will decide to go in 2016 & beyond, as they try to tell their story to their customers. Why? Pinterest, Instagram, Snapchat, Vine… All these trendy social media sites are based on visuals.
“Facts bore, stories sell” is a common saying. But I will go even further (and probably annoy some master storytellers), by saying: “Stories in text bore, stories told visually engage — and sell”.
To drive home this point, and before I delve into the how-to, the numbers in this infographic should be more than enough...
Ernesto Olivares walks the walk with his tips on visual storytelling. Good read.