Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Sharing Age

The Sharing Age | Public Relations & Social Marketing Insight | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....

Jeff Domansky's insight:

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

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No social media guru is holding you back from anything | @MarkWSchaefer

No social media guru is holding you back from anything | @MarkWSchaefer | Public Relations & Social Marketing Insight | Scoop.it
I was haunted by the sentiment expressed by a young blogger who said he is sick of people in the social media business holding him down. This video is my response. It’s not fancy, but then … neither am I.
Jeff Domansky's insight:
Mark Schaefer speaks from the heart about how no social media gurus or bloggers are keeping you from success. Well ... they're not.
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Five Steps to Multimedia Storytelling | Poynter's News University

Five Steps to Multimedia Storytelling | Poynter's News University | Public Relations & Social Marketing Insight | Scoop.it

Five Steps to Multimedia Storytelling Is a valuable, free course offered through Poynter News University.


TITLE:Five Steps to Multimedia StorytellingTYPE:Self-Directed Course

T

IME ESTIMATE:This course takes about one to two hours to complete.


ABOUT SELF-DIRECTED COURSES


In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.


Want to spread your wings beyond print reporting, but don’t know where to start? In this course, you’ll learn the basic steps of telling your story with multimedia. You’ll discover ways to map out your story before you head out to do your reporting. And you’ll learn when to use such tools as audio, video and graphics.


WHAT WILL I LEARN?

-  Upon completing this course, you will be able to:Identify the elements in a multimedia story.

-  Understand which stories are more suitable for multimedia

-  Sketch a concept for a story

-  Identify tools needed to gather content in the field...

Jeff Domansky's insight:

Great resource, free course and just one of a number valuable journalism resources available at Poynter's News University. They are also invaluable to writers, bloggers, PR and marketing programs are responsible for producing content. Highly recommended. 9/10

Pamela Koefoed's curator insight, August 26, 2013 1:47 PM

This is a self directed course.

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How a Simple Blog Led to Writing for Forbes, Mashable, TechCrunch (and 7 Tips to Help You Do it Too!) - @ProBlogger

How a Simple Blog Led to Writing for Forbes, Mashable, TechCrunch (and 7 Tips to Help You Do it Too!) - @ProBlogger | Public Relations & Social Marketing Insight | Scoop.it

I’ve had the privilege of my writing being published on Forbes, Mashable, TechCrunch, Time, Fast Company, VentureBeat, Entrepreneur, and several other publications, and if you aspire to see your writing in mainstream publications like these, perhaps there is something in my story that will help you get there.


The writing I’ve had published has brought me speaking opportunities, a book deal, and more than 1000% growth for my business. I’ve been able to interview and network with my marketing and business heroes, all in the last two and a half years. Prior to that, my writing had never appeared in a mainstream publication. I was just a guy nobody had heard of, posting here and there on my blog, with a small handful of readers. This is the story of how everything changed. ...

Jeff Domansky's insight:

Bloggers take heart! Josh Steimle shares some blogging inspiration.

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This Is The Secret Ingredient of Content Marketing | Jay Baer

This Is The Secret Ingredient of Content Marketing | Jay Baer | Public Relations & Social Marketing Insight | Scoop.it

Contented marketing success isn't really about marketing at all. It's about courage.


I believe these things:

- The best content is content that people cherish, not content that people tolerate.

- The best content is content that people want, not content that companies think they need.

- The best content is content so useful that people would pay for it if you asked them to do so.

- The best content is a Youtility....

Jeff Domansky's insight:

Jay Baer offers some inspiration and some courage to motivate you to do your most inspiring content marketing work.

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Medium needs to figure out what it wants to be when it grows up

Medium needs to figure out what it wants to be when it grows up | Public Relations & Social Marketing Insight | Scoop.it

Does Medium want to be a platform for writing of all kinds, or does it want to be a magazine-style curated experience for readers? The two are very different, and the potential for conflict is great.

Jeff Domansky's insight:

What happens to blogging and storytelling Medium when it gets large? Exploring the possibilities...

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