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Although there are more than 100 types of content that one can actually create, we dilute most of our energy and resources in producing what most others do, news and light article content, without ever considering that there exist a ton of other content alternatives that could be utilized.
This is why I have decided to create this catalogue of content types. To remind writers and editors, that there are a tens of alternative opportunities for creating valuable content and that it is only up to me and you to pick them up and use them.
While there have been other attempts at listing and cataloging formats and types of content that can be published online (which I have listed and referenced at the end of this article), I have tried to improve upon them, not just by extending the number of formats covered (over 100), but also by identifying relevant examples, and where possible, appropriate tools, that can be useful to create that specific type of content....
What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?
If you're looking for a detailed guide to social media photo sizes -- including recommended dimensions, minimum and maximum dimensions, image scale, and more -- then this is it.
The infographic below from Jamie Spencer of MakeAWebsiteHub.com is a great reference to bookmark or keep close-at-hand the next time you're creating an image for your social media profile.
Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking?
Yes, there is a reasonable length for every type of content available and it is wise to follow them in order for you to attract as many readers as possible.
The lengths vary from social media networks to target audience. Facebook has no character limit yet the best content length for it is just around 40 characters while Twitter which has the famous 140 limit character has an optimal content length of up to 100 characters only.
The purpose of content is to be able to promote your business or brand in all available channels across social media without spending a lot of money for promoting your business. Knowing the criteria or limitations when making content saves you time, money and effort.
YummyMummyClub.ca polled a group of internet users in Canada made up primarily of mothers, and found that just 19% said they had had meaningful interactions with brands on social.
But 44% of respondents shared social media content at least weekly anyway. The surest way for brand content to be part of that process is to include humor: 61% of respondents said funny stories were the most shareable social content. Parenting tips were nearly as popular, at 58%—unsurprising for a crowd that has demonstrated an interest in the subject. A majority also thought coupons, deals and contests were highly shareable...
I was haunted by the sentiment expressed by a young blogger who said he is sick of people in the social media business holding him down. This video is my response. It’s not fancy, but then … neither am I.
There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.
Luckily, you have many creative options when it comes to promoting your blog content. In the infographic below from ReferralCandy, we hear from over 40 marketing experts about their favorite blog promotion tactics -- everything from relationship building to email segmentation to social media. Check it out....
What I’m going to do today is show you a very deliberate formula and list of inclusions that I follow with my posts in order to ensure that I get results.
I’m not saying that it works every time, but I can guarantee that if you start to add these elements to your own blog posts you’ll start to get wins a lot more often.
Sound good?
Want more people to see your content?
Have you considered new methods of sharing content?
Look beyond the big social networks to expand your influence, increase exposure and grow your following.
In this article I’ll share 10 platforms, sites and tools to use to increase your reach and get your content noticed.
Having all the best blogging tools and resources, having a plan to share your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered.
Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a blogging idea on the tip of your tongue.
I’ve captured as many helpful resources here as I can. Let me know if you have any extras you think could have made the list....
Blogging is one of the most effective channels marketers have to drive traffic, engage target audiences, and drive leads.
B2B marketers who use blogs generate 67% more leads than those who do not. And companies publishing at least 15 blog posts per moúnth get 5X more traffic than those that don’t blog at all.
But most marketers struggle to do it regularly. That’s why we created this free blog post template. It Includes a simple formula for writing concise, engaging, and effective blog posts. We’ve highlighted the 10 key steps to better blogging...
Sometimes the hype of social media outstrips common sense. This is one of those times.
There seems to be a growing amount of buzz and attention about creating a “social enterprise.” This is a good thing. Complicated, but good.
But somehow in this same conversation there is this expectation that the CEO, CMO, and other executives should blog and tweet. This was the topic of a lively debate with some friends at SXSW recently and it was heated enough that I thought that perhaps this is an issue for some readers too....
I follow blogs. I particularly read blogs that give me insights into the world of digital marketing, social media and trends relevant to the internet in general. I like subscribing to blogs by email. I scan what’s on, then click into it if there’s anything I’m interested in further. So, for your convenience and perusal, here is my list of Social Media & Related Blogs Worth Reading...
Getting your customers engaged across paid, owned and earned social media channels isn't difficult if you think and act like a network.
Remember, audience first...
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The number gets even more complicated if you consider that there are many offline marketing channels as well.
However, for most of us, the number of channels doesn’t matter.
What does matter is that there is a handful of core channels that are by far the most effective digital marketing channels.
That’s what this post is all about.
We’ll go over the six main digital marketing channels you should at least be familiar with. On top of that, I’m going to show you how to evaluate each channel to determine whether it’s worth your time....
As a blogger, you are limited by three things. First comes creativity. If you don’t have creativity, you’ll never be able to launch a blog and consistently populate it with fresh, relevant content that engages readers. Second comes your writing ability. A creative idea is only successful if you’re able to put it into words and convey your thoughts with compelling language. Third comes your tools. Every blogger needs tools and resources to maximize time, polish posts, and produce share-worthy content.
You Need These 7 Tools
As a blogger, are you missing out on the third part of the success equation? While you may be a creative and skilled writer, you also need access to the right tools. In particular, you need the following tools:
For instance, take a look at how these two elements play out:
B2B – Within the confines of B2B, it appears that videos reign supreme in regards to marketing. Video is easy to watch, and has a way of exploring ideas, reviews, and more. This is telling, especially for those that are working within commercial grade sales. The instructional potential of videos also suit the common transaction of ideas and techniques between businesses.
B2C – As far as consumers are concerned, blog posts seem to be the content that works best here. Consumers consider blog data and reviews that take the format of personal experiences over video or other marketing elements. Essentially, customers prefer authentic and relatable content – testimonials from like-minded people, for example....
Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report.
With this growth in demand comes a unique set of problems. How do business owners continually create new, original content? How do they regularly come up with topics that haven’t already been covered a thousand times before? And perhaps most importantly, how do they find the time to create this content while still trying to run their business?
Fortunately, using content creation tools can help significantly. This post will look at some amazing tools to help you continually create unique, relevant content for your audience....
To make your posts relevant you must join the madness and promote your blog on social media.
But there are so many social media channels, if you tried to engage in them all you would drown in a sea of hashtags!
By spreading yourself too thin across the social spectrum you can easy spend too much time being social and too little time writing.
You have to decide which social media channels to focus on....
The Archbishop of Canterbury has criticised social media for fermenting disagreements, exacerbating what ought to be face-to-face fallouts into wider digital spats with correspondingly inflated consequences.
Writing on his Lambeth Palace blog, the Most Rev Justin Welby, discussed Twitter rage and avoided seeking to ‘set everyone right on everything’ through the medium of online chat forums.
Rather than listing more examples, with this post, we want to offer you a methodology to ensure that your brand doesn’t make an appearance in “Part 3.” To catch potential mistakes before they make it to your social media messaging queue, it’s helpful to set up an editorial process for your posts. You probably have one in place already for your content marketing platform, and those translate easily into social media messaging, and won’t take up too much of your time and effort. But if you’re unfamiliar with the idea and the process seems intimidating, we have prepared this handy flowchart, along with a list of questions to aid you with the vetting of your social media posts.
Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.
So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.
In this article, I’ll show you how to create a series of visual social media posts quickly and effectively. I'll also offer a few ideas to help you get started creating inspiring and effective visual posts....
Constant testing is something we love to do at Buffer. So I’m always keen to hear about new tests to try.
There’s no shortage of intriguing new social media strategies.
I’m excited to share 10 of the latest ones I’ve been interested to try here at Buffer. Do you think these might work for you and your social media marketing?
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization, establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.
But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.
But have no fear! In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog....
What is this terrifyingly important factor?
It’s the offer you make your customers — the thing (or package of things) you offer in exchange for money. And it’s critical because in the real world, you can’t sell a product or service that your customers just don’t want to buy. There’s no “hypnotic” marketing that can trick people into buying something they have no desire or need for.
But that’s not to say “just be awesome and your business will sell itself.” Great copywriting offers rarely happen by accident — they’re crafted. So here are some resources to help you out with that....
While Tumblr now has over 100 million blogs, it is still the most overlooked social media network for brands. Currently, only 31% of the top 100 brands have adopted a Tumblr account. Social media analytics and reporting platform Simply Measured performed a study showing just how these top brands were performing and some of the tactics employed.
Of these 31 companies tracked, 21 were active in the past 30-day period (July 5th through August 4th). This places Tumblr as the sixth most popular social network behind Facebook, Twitter, Google+, Pinterest and Instagram.
Of the 21 active brands on Tumblr, 13 post 3+ times a week, 7 post daily (7+) and 6 posted more than 10 times a week. Of the top brands active on Tumblr the average number of posts per day was 0.7 posts, with an average “note per post” of 1,462. The shelf-life on Tumblr engagement is much higher than other traditional social networks with 29% of reblogs occurring after the initial 30-day period. Even more, only 36% of reblogs happen on that same day, and posts will see 51% of total reblogs within the first week....
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It's always useful to check in with master curator Robin Good and share some of his best shares - like this "Table of Contents."