Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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What Not To Post on Social Media: 5 Questions You Need To Ask Yourself Before You Publish

What Not To Post on Social Media: 5 Questions You Need To Ask Yourself Before You Publish | Public Relations & Social Marketing Insight | Scoop.it
Rather than listing more examples, with this post, we want to offer you a methodology to ensure that your brand doesn’t make an appearance in “Part 3.” To catch potential mistakes before they make it to your social media messaging queue, it’s helpful to set up an editorial process for your posts. You probably have one in place already for your content marketing platform, and those translate easily into social media messaging, and won’t take up too much of your time and effort. But if you’re unfamiliar with the idea and the process seems intimidating, we have prepared this handy flowchart, along with a list of questions to aid you with the vetting of your social media posts.
Jeff Domansky's insight:

Practical approach to posting higher value content for better content marketing results.

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Using PinLeague's Pinterest Analytics to Curate Content Marketing - PinLeague

Using PinLeague's Pinterest Analytics to Curate Content Marketing - PinLeague | Public Relations & Social Marketing Insight | Scoop.it

Pinterest can be an incredibly valuable asset to your company's content marketing campaign.


But how can you predict what resonates with your audience? By using PinLeague’s Pinterest Analytics suite to track the pins users are connecting with, you can curate the content your audience wants.


Curate Content Marketing with PinLeague Analytics

While there might not be a way to look into a crystal ball and see the secrets of creating effective content marketing, understanding your PinLeague Analytics Suite is the next best thing. By learning what categories your audience is interested in, the boards they are engaging with, the pins that drive repins and the images from your domain that catch a users eye, you can gain a better understanding of what works – and what doesn’t work – for your brand....

Jeff Domansky's insight:

Numerous really smart tips for using Pinterest to help develop your content marketing and curation strategies.

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SlideShare Introduces Support for Infographics, a Big Win for Marketers

SlideShare Introduces Support for Infographics, a Big Win for Marketers | Public Relations & Social Marketing Insight | Scoop.it
Get the low-down on SlideShare's newest infuiographic feature and a few takeaways to improve your marketing.This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users could technically upload infographics as a document, but the viewing player wasn't optimized properly for the content. We're thrilled about this new feature. Finally, one of the hottest types of visual content will be easy to upload, view, embed, and share from SlideShare! The best part about this update is that there's not much new to learn, and you can get right to the good stuff: a better viewer experience whenever you upload infographics to SlideShare. It's just as easy to upload your file, embed them on your blog or website, and share them on your social networks as it is with presentations....
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