Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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Using PinLeague's Pinterest Analytics to Curate Content Marketing - PinLeague

Using PinLeague's Pinterest Analytics to Curate Content Marketing - PinLeague | Public Relations & Social Marketing Insight | Scoop.it
From pinleague.com - July 12, 2013 12:03 PM

Pinterest can be an incredibly valuable asset to your company's content marketing campaign.


But how can you predict what resonates with your audience? By using PinLeague’s Pinterest Analytics suite to track the pins users are connecting with, you can curate the content your audience wants.


Curate Content Marketing with PinLeague Analytics

While there might not be a way to look into a crystal ball and see the secrets of creating effective content marketing, understanding your PinLeague Analytics Suite is the next best thing. By learning what categories your audience is interested in, the boards they are engaging with, the pins that drive repins and the images from your domain that catch a users eye, you can gain a better understanding of what works – and what doesn’t work – for your brand....

Jeff Domansky's insight:

Numerous really smart tips for using Pinterest to help develop your content marketing and curation strategies.

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Blogs Still Rank Higher Than Twitter For Shaping Consumers’ Opinions | AllTwitter

Blogs Still Rank Higher Than Twitter For Shaping Consumers’ Opinions | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - March 28, 2013 11:57 AM

... The great majority of brands’ online budgets are going towards gunning for those Facebook likes – and, to be fair, businesses’ hands are tied in that space, thanks to Facebook’s increased advertising pressure based on wonky algorithms.

 

But here’s the thing. The report also found that the resource consumers relied on most for shaping their opinions and making purchasing decisions was blogs. Consumers consider blogs to be trusted sources of information – more so than any social networking site, including Facebook....

Jeff Domansky's insight:

Research says... blogging matters... in marketing.

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Jeff Domansky's comment, March 28, 2013 1:11 PM
You're welcome Angela. Glad it's useful.
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The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging | AudienceBloom

The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging | AudienceBloom | Public Relations & Social Marketing Insight | Scoop.it
From www.audiencebloom.com - April 7, 2013 9:31 AM

...you don’t need to be an SEO professional or online marketing expert to succeed with your online marketing initiative. In fact, if you have the skills to start a business, you already likely have all the skills necessary to exponentially increase your website traffic while building your brand equity for the future.

 

The secret to success in the online marketing world, and the solution for business owners struggling to generate website traffic, is to establish your brand (and yourself) as a credible authority within your niche, and the best tactic for doing so is called guest blogging. Guest blogging has become the darling of the SEO industry, but that doesn’t mean that only SEO professionals can do it. In fact, in the competitive world of online marketing, it’s necessary for business owners to do, or risk being burned by the competitors who are.

 

This article is meant for business owners who want an easy-to-follow, understandable guide to building their business online through guest blogging....

Jeff Domansky's insight:

Great starting point for those who want to become a social business.

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Digital Influence: Blogs Beat Social Networks for Driving Purchases

Digital Influence: Blogs Beat Social Networks for Driving Purchases | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - March 19, 2013 8:55 AM

Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

 

Below, additional findings from the 2013 Digital Influence Report, based on surveys conducted among 1,200 consumers, 150 top brand marketers, and 6,000 digital influencers. When making decisions about what to buy, consumers rank blogs as the third most influential digital resource (31.1%), behind retail sites (56%) and brand sites (34%)....

Jeff Domansky's insight:

If you ever needed proof of the power and the ROI of blogging, here it is...

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