Public Relations & Social Marketing Insight

Sometimes the hype of social media outstrips common sense. This is one of those times.

There seems to be a growing amount of buzz and attention about creating a “social enterprise.” This is a good thing. Complicated, but good.

But somehow in this same conversation there is this expectation that the CEO, CMO, and other executives should blog and tweet. This was the topic of a lively debate with some friends at SXSW recently and it was heated enough that I thought that perhaps this is an issue for some readers too....

How to get better social marketing and content marketing results... A lot of our digital generation publishers are enjoying the benefit of the large audience created for them by their prominence in the social media. Notwithstanding, some are still trying to find their feet. They aren't able to strategize properly, execute and incorporate their plan into a unified program.

Here are eight social media questions that publishers should be asking themselves....

Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on other social channels, particularly Facebook, than on blogging.

Below, additional findings from the 2013 Digital Influence Report, based on surveys conducted among 1,200 consumers, 150 top brand marketers, and 6,000 digital influencers. When making decisions about what to buy, consumers rank blogs as the third most influential digital resource (31.1%), behind retail sites (56%) and brand sites (34%)....