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... The great majority of brands’ online budgets are going towards gunning for those Facebook likes – and, to be fair, businesses’ hands are tied in that space, thanks to Facebook’s increased advertising pressure based on wonky algorithms.
But here’s the thing. The report also found that the resource consumers relied on most for shaping their opinions and making purchasing decisions was blogs. Consumers consider blogs to be trusted sources of information – more so than any social networking site, including Facebook....
Research says... blogging matters... in marketing.