Did you know: Some bloggers recommendyou spend as much time promoting your content as you do writing it.(Derek Halpern of Social Triggers has an 80/20 split: 80 percent promotion, 20 percent writing.)
Wow, this is an area I fall well short on. I’m so impressed by those who hustle to get their content out there and in front of as many people as possible who can gain value from it....
What is the balance between writing your promotional copy and promoting it? This article suggests that the onus should be on your promotional activities.