Public Relations & Social Marketing Insight

Having not published original content on the blog for 30 days, we saw only a 4 percent dip in traffic compared to the previous month.

The extra time off allowed us to experiment with content in some amazing ways. Our most successful experiments were these:

• Create new email drip campaigns based on Buffer blog posts
• Update older blog posts with new information, graphics
• Create SlideShares
• Republish content to Medium
• Bundle tools posts into Product Hunt collections

I’m happy to explain fully how we went about this experiment and all of the 14 strategies that we tried. And happy to clarify anything in the comments!

“More content is being created in 48 hours than what was produced from the beginning of time until 2003.” –Eric Schmidt

It’s difficult to comprehend how much content is being produced, isn’t it? Did you know there are more than 2 million blog posts published every single day? It wasn’t long ago when I was updating web content once or twice per year; yet now you have websites like Huffington Post that update content more than a thousand times per day. Sounds crazy, right?

And creating all this content doesn’t come cheap either, as B2B marketers are spending more time, money, and resources on content than ever before...

Marketing is in my blood; I heard this sentence from a teenager at a hotel. I stopped that guy immediately to know what was going in his mind. I thought he’d hesitate to talk to me as I was a complete stranger to him but he was completely opposite.

...I’ve done the motivation part of this article above and now it’s time for the direct implementation part. I’ve already found 5 sources through which you can drive traffic. I’m not sure you are aware of them or not but if you use them then you are more likely to convert your blog into one of the top blogs online....