Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Content Pillars: A Big Idea For Creating Potent Blog Content

Content Pillars: A Big Idea For Creating Potent Blog Content | Public Relations & Social Marketing Insight | Scoop.it

My father-in-law recently offered to take me to the 2018 FIFA World Cup in Russia, but apart from that, I know next to nothing about the world’s largest country.

As such, you might be wondering why I’m spending so much time on Russian dolls. It’s a fair question, but truth be told, there’s a simple reason for it – content pillars.

Still scratching your head? That’s what I thought.

Trust me – the similarities between Russian dolls and content pillars are easily identifiable once you know what a content pillar is....

Jeff Domansky's insight:

Lucas Miller digs deeper into Matryoshka dolls, content pillars and content marketing.

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One-word copy changes that will increase your ROI

One-word copy changes that will increase your ROI | Public Relations & Social Marketing Insight | Scoop.it

Your vs. my. Do vs. don't. Dollars vs. percentages. Minor modifications can have major mojo.


Attend a Life is Good festival and you'll notice that security staff wear "Safety" T-shirts rather than "Security" T-shirts, writes David Meerman Scott.


This friendly idea is a typical tweak from a brand focused on giving customers a good time—another example is its internal ban on the phrase "I have to"—the preferred phrase being "I get to."


It sounds fun, but simple, one-word copy tweaks can make a huge difference to your marketing ROI. Here are five...

Jeff Domansky's insight:

Great advice for bloggers, copywriters and PR pros.

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