Public Relations & Social Marketing Insight

Why typography? Turns out that while the importance of typography is often overlooked, it plays a critical role in strengthening your brand, creating interest in your product, and highlighting your central message. Knowing that, I decided to sign up for a typography course at the Massachusetts College of Art and Design. Couldn't hurt to learn how to identify a good font from a bad one, right?

I learned a lot more than that. I realized that paying attention to even the littlest details of type can make all the difference in the world when you're laying out an email, ebook, or image for social media.

This is why I wanted to write this post: to share the most important learnings and resources with my fellow marketers. ...

In order to arrange your design, you need a place to start. Backgrounds are the foundation of your graphics — it helps pave the path to forming a successful composition.

Textures and colors help create depth and contrast, allowing your graphics to stand out and get noticed. Well composed images can help create space for you to overlay text, while visually communicating your message at the same time.

Using a background can help give your designs more context and provide a visual element to help support your content.

Bonus: We’ve designed most of the images in this article as templates for you to personalize! To use them for your own stuff, just click them and they’ll be ready to edit in your Canva account (No Canva? It’s free!). 

As an owner of a blog, you need to have engaging, relevant and updated content that satisfy the needs of your readers. There are several ways through which a blog owner can make sure that there is enough and more content on his or her blog at any given time.

The most invincible pillar and pinnacle in any online business are therefore the creation and writing of content which is engaging to the readers that visit your blog. There are several ways in which you can create more content for your blog to make sure that you achieve your desired goals of online business.

Color makes a design come alive.It can attract attention, set a mood, and even influence our emotions and perceptions.

But sometimes it can be hard to know where to start when choosing a color palette for your design project.

So we’ve done the hard work for you— giving you 100 color combinations inspired by nature, food & drink, travel, and everyday items.

Want to use these color combinations in Canva? Click here to sign up for free if you haven’t already (if you haven’t — are you kidding me?!).

Canva lets you change the colors of your design by entering the hex code in the color menu. Check out the video below for a quick tutorial on how...