Public Relations & Social Marketing Insight

So, while I wouldn’t say I’m naturally artistic, I have learned how to create compelling visual content. And so can you.

While there are many tools out there to help even the most inartistic of us to create compelling visuals, some parts of graphic design take a little more background knowledge.

Take picking the right colors, for instance. It's something that might seem easy at first, but when you're staring down a color wheel, you're going to wish you had some information on what you're looking at. Well, consider this your introductory course to color theory. Read on to learn about the terms, tools, and tips you should know to pick the best colors for your designs....

A text without visuals feels like a cracker without cheese – it’s dry and uninviting. But, by adding to a text a nice piece of high-quality visual content, you can create a yummy “sandwich”. Incorporating compelling visual elements into your content is a proven way of increasing audience engagement, making your content more shareable and boosting your success!

We’ve drawn up a list of the most useful free tools that will help you create stunning images or engaging videos quickly and easily, even if you’re not a designer....

As a designer, we thrive on staying informed on what are the latest and coolest sites to learn trends and take inspiration from. Last year, I shared with you my 2014 picks for the must-bookmark websites for designers. And so far, my most used websites from the list that I find really helpful are 0 to 255 and Adobe Kuler.

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Here I am again giving you my top list which I think every designer or non-designers must bookmark this 2015:...

Why typography? Turns out that while the importance of typography is often overlooked, it plays a critical role in strengthening your brand, creating interest in your product, and highlighting your central message. Knowing that, I decided to sign up for a typography course at the Massachusetts College of Art and Design. Couldn't hurt to learn how to identify a good font from a bad one, right?

I learned a lot more than that. I realized that paying attention to even the littlest details of type can make all the difference in the world when you're laying out an email, ebook, or image for social media.

This is why I wanted to write this post: to share the most important learnings and resources with my fellow marketers. ...

You probably know why: Posts with better graphics are easier to read and get more shares....

The good news is that you can learn to create your own blog post graphics fairly quickly. A handful of dollars in stock graphics, a few hours in Photoshop, and you will be on your way to making your blog look better in no time.

In this post, I’ll share with you the exact strategies I use to create visuals for my posts, right from start to finish....

I’d go even a step further and say that the fastest and most effective way of learning is to copy what other people have done. It’s the ultimate “standing on the shoulders of giants” — instead of spending years developing a skill, you can gain it by simply following in the footsteps of professional designers. This is why step-by-step tutorials work so well for learning design.

The problem is that as a beginner, you don’t yet know what good design looks like. That’s why I included the top inspiration sites where you can learn to “see” what good design looks like.

Weli, I hope this resource comes in handy. If you need a printable, offline .pdf version of this list to tick off all read materials, download it free here:...